The 2011 Sports Illustrated Swimsuit issue hits newsstands in February, and this year the magazine has a special treat in store for fans. Sony and Sports Illustrated have joined forces to bring the wildly popular swimsuit issue to 3D TV.
"Just when you think the bar couldn't get any higher for the Swimsuit franchise, we've raised it once again with our partners at Sony," said Mark Ford, president of Sports Illustrated group. "Swimsuit in 3D has extraordinary potential and we're thrilled to deliver its millions of fans a new perspective through the exciting world of 3D video."
On February 15, the same day the magazine hits newsstands, SI fans will be able to rent or buy a 30-minute 3D video on the Playstation 3 console or rent the SI content via Sony's Qriocity streaming-video service compatible with 2010 and 2011 Bravia HDTVs and Blu-ray Disc players. 2D content is also available.
Tags: 2011 sports illustrated swinsuit issue
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